Thursday, May 24, 2012

Oh Lilly!





Once again, what is with the length of the Lilly Pulitzer dresses this season? 




Who are they marketing towards these days?  Because it is definitely not their long-time core fans.  Is Lilly trendy in more hip, less preppy crowds these days?  I am just shocked that they are continuing on this path.




I love the design.  But it seems to be missing 6-8" of fabric at the bottom.  If I sat down in this you would see all my girly bits.  And that's just not how I roll.




This looks like something an OC Housewife would wear. And I do not intend that to be a compliment.  I mean...the top...the bottom...I want to look away but I can't.  How did that ever make it past the design room?




This looks like a nightie. But it's a dress. A pricey one at that. What the what??




I love this one.  I wish it were in a print though but the shape and length are perfection.  Still feminine and sexy without flashing all that God gave you on every street corner. 




I love this one, too.  I don't think the shoulders would flatter me personally, but it's a great print and cut nonetheless. 

So the moral of the story is that I am trying to remain loyal to the Lilly Pulitzer brand.  But I think they need some new (or old) direction in that corporate office to bring the brand back to the original design philosophies.  Less trendy, more classic.  And for the love of a lady, please make things longer!



10 comments:

Mrs. Kindergarten...aka...Madame Spoiled said...

After perusing the newest items last weekend...I left empty~handed! (and broken hearted) I came home and fired off a tasteful complaint/PLEE to make dresses and skirts for us 40 something gals again! Plus that hardly put out any bermudas in the fab prints! Booo Hissss! I am not a fan of short shorts either! I have been filling my needs on ebay with past seasons goodies that cover all my parts and pieces!

Love and Hugs,
Mrs. Kindergarten...aka...Madame Spoiled

Gracie Beth said...

I highly recommend trying them on in person, because lots of people have found they are longer in person. They think they hemmed and shorten straps on some of the models.

MCW said...

That white dress with the fringe??? Ew. I do however like the dresses short ;)

Turtles and Pearls said...

I know exactly what you mean! They are definitely marketing to a younger crowd. I've also noticed that the fabric tends to be cheaper now than before! I'm with Gracie, though, a lot of the things look super short on the models, but really aren't!

Marla said...

Strolling thru Belk yesterday thinking the exact same thing!

Sweet Southern Prep said...

I want the Worth Shifts back! Let's start a petition. The Delia, that is similar to it, is much too short!

Southern Gorgeous said...

I have the Camie in Ugotta Regatta! It's a perfect transition dress!

Southern Living: Preppy Style said...

I agree. I think that they just look short because the models are so tall, but then I try them on and yep....they're still pretty darn short. Since I work, I need dresses that are length appropriate. I agree with Sweet Southern Prep, I want the shift back asap! I was just thinking that the other day, going through my closet.

Buford Betty said...

My guess is they're trying really hard to appeal to college kids. That is when a lot of us become brand loyal. And I guess short is in for those gals... Sadly, at the end of the day, it's about selling product.

That white dress though? Horrendous. I don't care what gorgeous gams you have... NOT cute.

Danielle Wagasky said...

I so agree! where are the missing inches?!?!

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